International marketing planning [electronic resource] : adaptation and standardisation /
Vrontis, Demetris.
International marketing planning adaptation and standardisation / [electronic resource] : Demetris Vrontis. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (34 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals . - Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Concurrent international marketing planning issues and trends -- The importance of planning and the use of an acronym in managing international marketing planning -- Adaptation and standardization as business dilemmas -- Environmental and business reasons and factors affecting international company behavior and performance -- Guiding stakeholders to achieving customer satisfaction and reaching maximum performance -- Plan or fail.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2218 Henry Stewart Talks
Export marketing--Management.
International business enterprises--Management.
International marketing planning adaptation and standardisation / [electronic resource] : Demetris Vrontis. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (34 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals . - Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Concurrent international marketing planning issues and trends -- The importance of planning and the use of an acronym in managing international marketing planning -- Adaptation and standardization as business dilemmas -- Environmental and business reasons and factors affecting international company behavior and performance -- Guiding stakeholders to achieving customer satisfaction and reaching maximum performance -- Plan or fail.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2218 Henry Stewart Talks
Export marketing--Management.
International business enterprises--Management.