Nation branding [electronic resource] /
Dinnie, Keith.
Nation branding [electronic resource] / Keith Dinnie. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (48 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals . - Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Objectives of nation branding -- Reducing the identity-image gap -- Evolution of nation branding -- The brand positioning concept -- Brand equity -- Category flow model of nation branding -- Public sector organizations -- The brand architecture concept -- Nation branding strategy development -- Nation brand touchpoints -- Ethical issues -- Projecting a true and accurate country image.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2239 Henry Stewart Talks
Branding (Marketing)
International business enterprises--Management.
National characteristics.
Nation branding [electronic resource] / Keith Dinnie. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (48 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals . - Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Objectives of nation branding -- Reducing the identity-image gap -- Evolution of nation branding -- The brand positioning concept -- Brand equity -- Category flow model of nation branding -- Public sector organizations -- The brand architecture concept -- Nation branding strategy development -- Nation brand touchpoints -- Ethical issues -- Projecting a true and accurate country image.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2239 Henry Stewart Talks
Branding (Marketing)
International business enterprises--Management.
National characteristics.