Recent trends in global advertising practice [electronic resource] /
Vardar, Nükhet, 1961-
Recent trends in global advertising practice [electronic resource] / Nükhet Vardar. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (53 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals . - Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: How globalization and global advertising are intertwined -- Brief look at the history of globalization -- The changing face of globalization -- Importance of networking in globalization -- The definition of global advertising -- How global advertising has evolved -- Advantages and disadvantages of global advertising -- The future of global advertising -- Value Paradox: culture and the global advertising link -- Cultural deterritorialization and its effects on global advertising -- Global advertising in the Middle East.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2282 Henry Stewart Talks
Advertising.
Export marketing--Management.
International business enterprises--Management.
Recent trends in global advertising practice [electronic resource] / Nükhet Vardar. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (53 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals . - Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: How globalization and global advertising are intertwined -- Brief look at the history of globalization -- The changing face of globalization -- Importance of networking in globalization -- The definition of global advertising -- How global advertising has evolved -- Advantages and disadvantages of global advertising -- The future of global advertising -- Value Paradox: culture and the global advertising link -- Cultural deterritorialization and its effects on global advertising -- Global advertising in the Middle East.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2282 Henry Stewart Talks
Advertising.
Export marketing--Management.
International business enterprises--Management.