Brands across the Mekong [electronic resource] : a dual case history /
Andrews, Tim G., 1968-
Brands across the Mekong a dual case history / [electronic resource] : Tim Andrews. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (55 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals . - Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Environmental backdrop: the greater Mekong sub-region -- Lao market entry: Unilever and Castrol -- Product and pricing -- Promotion sensitivities: Lao versus Thailand -- Promotion strategies -- Distribution challenges.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2311 Henry Stewart Talks
Branding (Marketing)--Mekong River Region.
International business enterprises--Management.
Brands across the Mekong a dual case history / [electronic resource] : Tim Andrews. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (55 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals . - Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Environmental backdrop: the greater Mekong sub-region -- Lao market entry: Unilever and Castrol -- Product and pricing -- Promotion sensitivities: Lao versus Thailand -- Promotion strategies -- Distribution challenges.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2311 Henry Stewart Talks
Branding (Marketing)--Mekong River Region.
International business enterprises--Management.