Place branding and product-place image effects [electronic resource] /
Papadopoulos, N. G. 1946-
Place branding and product-place image effects [electronic resource] / Nicolas Papadopoulos. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (91 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals . - Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Importance of place and nation branding, and its evolution over time -- Place images in business, government and everyday life -- The role of images in branding, and of branding and symbolism in perception and marketing -- Components and characteristics of place images -- Challenges to effective place branding -- Main ingredients and strategic approaches to successful branding of places.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2372 Henry Stewart Talks
Brand name products--Management.
Branding (Marketing)
International business enterprises--Management.
Place branding and product-place image effects [electronic resource] / Nicolas Papadopoulos. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (91 min.) : color, sound). - Exporting, international and global marketing management : beyond the fundamentals . - Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing management .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Importance of place and nation branding, and its evolution over time -- Place images in business, government and everyday life -- The role of images in branding, and of branding and symbolism in perception and marketing -- Components and characteristics of place images -- Challenges to effective place branding -- Main ingredients and strategic approaches to successful branding of places.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2372 Henry Stewart Talks
Brand name products--Management.
Branding (Marketing)
International business enterprises--Management.