Expressing organizations through corporate branding [electronic resource] /
Schultz, Majken.
Expressing organizations through corporate branding [electronic resource] / Majken Schultz. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (58 min.) : color, sound). - Managing organizations : fundamentals and latest thinking . - Henry Stewart talks. Marketing & management collection. Managing organizations .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is branding? -- Why do organizations become brands? -- Identity as a foundation for branding -- Identity between culture and image -- Narcissism and hyper-adaptation -- Analyzing a corporate brand -- Corporate brand alignment and misalignment -- Diagnosing your organization as a corporate brand -- A case of corporate branding: LEGO Group -- How to involve stakeholders in the corporate brand -- Dilemmas of brand management.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2611 Henry Stewart Talks
Branding.
Management.
Organization.
Organizational behavior.
Organizational effectiveness.
Expressing organizations through corporate branding [electronic resource] / Majken Schultz. - London : Henry Stewart Talks, 2010. - 1 online resource (1 streaming video file (58 min.) : color, sound). - Managing organizations : fundamentals and latest thinking . - Henry Stewart talks. Marketing & management collection. Managing organizations .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is branding? -- Why do organizations become brands? -- Identity as a foundation for branding -- Identity between culture and image -- Narcissism and hyper-adaptation -- Analyzing a corporate brand -- Corporate brand alignment and misalignment -- Diagnosing your organization as a corporate brand -- A case of corporate branding: LEGO Group -- How to involve stakeholders in the corporate brand -- Dilemmas of brand management.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
2611 Henry Stewart Talks
Branding.
Management.
Organization.
Organizational behavior.
Organizational effectiveness.