Advertising and promotion : an integrated marketing communications perspective. /
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective. / George E. Belch and Michael A Belch. - 6th. - New Dehli : Tata McGraw-Hill, 2008. - xxvi, 779p. : ill. - (The McGraw-Hill/Irwin series in marketing) .
Includes bibliographical references and index.
0072536764
Advertising.
Communication.
Marketing.
Advertising.
Communication.
Marketing.
Advertising and promotion : an integrated marketing communications perspective. / George E. Belch and Michael A Belch. - 6th. - New Dehli : Tata McGraw-Hill, 2008. - xxvi, 779p. : ill. - (The McGraw-Hill/Irwin series in marketing) .
Includes bibliographical references and index.
0072536764
Advertising.
Communication.
Marketing.
Advertising.
Communication.
Marketing.