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Big in Asia : 30 strategies for business success /

Backman, Michael, 1967-.

Big in Asia : 30 strategies for business success / Michael Backman and Charlotte Butler. - Expanded and updated ed. - Houndmills ; New York : Palgrave Macmillan, 2007. - x, 438 p. : ill. ; 24 cm.

Includes index.

Includes bibliographical references (p. ) and index.

ISBN: 9780230000278 (pbk.)

LCCN: 2006051586

Nat. Bib. No.: GBA652417 bnb

Subjects--Topical Terms:
Strategic planning--Asia.
Business planning--Asia.
International business enterprises--Management.--Asia
Intercultural communication--Asia.
Success in business--Asia.

LC Class. No.: HD30.28 / .B322 2007

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