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Business Policy and strategy : concepts and readings /

McCathy, Daniel J.

Business Policy and strategy : concepts and readings / McCathy, Daniel J [ Etal...]. - 4th. - Delhl : A.I.T.B.S., 2002. - xii, 528p. : ill. - (The Irwin Series in Management and Behavioral Sciences.) .

Includes bibliography.

ISBN: 8185386498

Subjects--Topical Terms:
Strategic planning--Industrial management.
Strategic planning--Industrial management.

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