Scenarios : the art of strategic conversation /
Van der Heijden, Kees.
Scenarios : the art of strategic conversation / Kees van der Heijden. - 2nd ed. - Chichester, West Sussex ; Hoboken, N.J. : John Wiley & Sons, c2005. - xxiv, 356 p. : ill. ; 24 cm.
Includes bibliographical references (p. [347]-350) and index.
The context: 1965 to 1990, Five discoveries at Shell -- Introduction to scenario-based planning -- Three competing paradigms in strategic management -- The principles of scenario-based planning: Strategising -- The business idea of an organisation -- The uncertain environment -- Scenario analysis -- Scenarios and the strategic conversation -- The practice of scenario-based planning: The practitioner's art -- Articulation of the business idea -- Competitive positioning -- Scenario development -- Option planning -- Institutionalising scenario-based planning: The management of change -- Planning process -- Guiding the strategic conversation -- Conclusion.
0470023686 : (cloth)
2004018710
Communication in management.
Creative thinking.
Strategic planning.
HD30.3 / .V36 2005
Scenarios : the art of strategic conversation / Kees van der Heijden. - 2nd ed. - Chichester, West Sussex ; Hoboken, N.J. : John Wiley & Sons, c2005. - xxiv, 356 p. : ill. ; 24 cm.
Includes bibliographical references (p. [347]-350) and index.
The context: 1965 to 1990, Five discoveries at Shell -- Introduction to scenario-based planning -- Three competing paradigms in strategic management -- The principles of scenario-based planning: Strategising -- The business idea of an organisation -- The uncertain environment -- Scenario analysis -- Scenarios and the strategic conversation -- The practice of scenario-based planning: The practitioner's art -- Articulation of the business idea -- Competitive positioning -- Scenario development -- Option planning -- Institutionalising scenario-based planning: The management of change -- Planning process -- Guiding the strategic conversation -- Conclusion.
0470023686 : (cloth)
2004018710
Communication in management.
Creative thinking.
Strategic planning.
HD30.3 / .V36 2005