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International marketing /

Czinkota, Michael R.

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - Mason, OH : South-Western Cengage Learning, c2011. - xxvi, 591 p. : col. ill., col. maps.

Includes bibliographical references and indexes.

ISBN: 9781408009239

Subjects--Topical Terms:
Export marketing.

LC Class. No.: HF1416 / .C953 2013

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