E-retailing /
Dennis, Charles
E-retailing / Charles Dennis, Tino Fenech, and Bill Merrilees. - London ; New York : Routledge, 2004. - xvii, 295 p. : ill. ; 25 cm. - Routledge e-business series. .
Includes bibliographical references and index.
Key issues and success factors in e-retailing -- The world of e-retailing -- What is e-retail? -- Disadvantages of e-retailing for retailers -- Advantages of e-retailing for retailers -- The (e-)retail mix -- Growth and prospects for e-retail.
0415311411 (hardback) 041531142X (pbk)
2004003128
GBA3-T7625
Internet marketing.
Electronic commerce.
Retail trade--Computer network resources.
Teleshopping.
HF5415.1265 / .E467 2004
658.8/72
E-retailing / Charles Dennis, Tino Fenech, and Bill Merrilees. - London ; New York : Routledge, 2004. - xvii, 295 p. : ill. ; 25 cm. - Routledge e-business series. .
Includes bibliographical references and index.
Key issues and success factors in e-retailing -- The world of e-retailing -- What is e-retail? -- Disadvantages of e-retailing for retailers -- Advantages of e-retailing for retailers -- The (e-)retail mix -- Growth and prospects for e-retail.
0415311411 (hardback) 041531142X (pbk)
2004003128
GBA3-T7625
Internet marketing.
Electronic commerce.
Retail trade--Computer network resources.
Teleshopping.
HF5415.1265 / .E467 2004
658.8/72