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Marketing : planning, implementation, and control /

Pride, M. Pride.

Marketing : planning, implementation, and control / William, M. Pride and O.C Ferrel. - New Delhi : Cengage, c2010. - 564 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9788131512319 : $25.00

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .S883

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