Distribution channels : understanding and managing channels to market /
Dent, Julian, 1957-.
Distribution channels : understanding and managing channels to market / Julian Dent. - 2nd ed. - London ; Philadelphia, PA : Kogan Page, c2011. - xi, 403 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780749462697 : $74.00 9780749462703
2010050597
Marketing channels.
Business planning.
HF5415.129 / .D46 2011
Distribution channels : understanding and managing channels to market / Julian Dent. - 2nd ed. - London ; Philadelphia, PA : Kogan Page, c2011. - xi, 403 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780749462697 : $74.00 9780749462703
2010050597
Marketing channels.
Business planning.
HF5415.129 / .D46 2011