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Customer relationship management (CRM) customer experience management (CEM) and loyalty : the case of mobile telecommunications in Zimbabwe /

Kawadza, Clemence.

Customer relationship management (CRM) customer experience management (CEM) and loyalty : the case of mobile telecommunications in Zimbabwe / by Clemence Kawadza. - ed. - 2014. - 116 p. : ill. ; cm.

Dissertation (Msc.)--Chinhoyi University of Technology, 2014.

Includes bibliographical references (p.100-107) and abstract.

ISBN: $

Subjects--Topical Terms:
Customer relations.
Telecommunications.

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