Promoting and marketing events : theory and practice /
Jackson, Nigel A.
Promoting and marketing events : theory and practice / Nigel Jackson. - London ; New York : Routledge, 2013. - xx, 254 p. : ill. ; 26 cm.
Includes bibliographical references (p. 236-250) and index.
9780415667326 (hbk : alk. paper) 0415667321 (hbk : alk. paper) 9780415667333 (pbk : alk. paper) : $69.00 041566733X (pbk : alk. paper)
Special events--Marketing.
Special events--Public relations.
GT3405 / .J26 2013
Promoting and marketing events : theory and practice / Nigel Jackson. - London ; New York : Routledge, 2013. - xx, 254 p. : ill. ; 26 cm.
Includes bibliographical references (p. 236-250) and index.
9780415667326 (hbk : alk. paper) 0415667321 (hbk : alk. paper) 9780415667333 (pbk : alk. paper) : $69.00 041566733X (pbk : alk. paper)
Special events--Marketing.
Special events--Public relations.
GT3405 / .J26 2013