Management information systems /
O'Brien, James A., 1936-.
Management information systems / James A. O'Brien, George M. Marakas. - 10th ed. - New York : McGraw-Hill/Irwin, c2011. - 704 p. : col. ill.
Includes bibliographical references and indexes.
The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. Defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.
9780071221092
Management information systems.
Information storage and retrieval systems.
Information Systems--Management.
Management information systems / James A. O'Brien, George M. Marakas. - 10th ed. - New York : McGraw-Hill/Irwin, c2011. - 704 p. : col. ill.
Includes bibliographical references and indexes.
The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. Defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.
9780071221092
Management information systems.
Information storage and retrieval systems.
Information Systems--Management.