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Marketing research : concepts, practices, and cases /

Easwaran, Sunanda.

Marketing research : concepts, practices, and cases / Sunanda Easwaran and Sharmila J. Singh. - Oxford : Oxford University Press, 2006. - x, 605 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780195676969 (pbk.) : $25.00

Subjects--Topical Terms:
Marketing research.
Marketing research.

LC Class. No.: hf5415.2

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