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Essentials of marketing management /

Lancaster, Geoff.

Essentials of marketing management / by Geoff Lancaster and Lester Massingham. - ed. - London : Routledge, 2010. - xxv,524 p. ; cm.

Includes index.

ISBN: 9780415553476 : $70.00

Subjects--Topical Terms:
Markering management.

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