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Textbook of marketing management /

Jain, N.C.

Textbook of marketing management / by N.C.Jain and Jain Saakshi. - ed. - New Dehli : A.I.T.B.S. Publishers, c2004. - 695 p. : ill. ; cm.

Includes index.

ISBN: 9788174732613 : $30.00

Subjects--Topical Terms:
Marketing management.

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