Services marketing : people, technology, strategy /
Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher H. Lovelock. - 7th ed. - Englewood Cliffs, N.J. : Prentice Hall, c.2011. - xxi, 526 p. : ill. ; 24 cm.
Include index.
0138070660 : $69.00
Professions.
Service industries.
HF5415.122 / .L68 1991
Services marketing : people, technology, strategy / Christopher H. Lovelock. - 7th ed. - Englewood Cliffs, N.J. : Prentice Hall, c.2011. - xxi, 526 p. : ill. ; 24 cm.
Include index.
0138070660 : $69.00
Professions.
Service industries.
HF5415.122 / .L68 1991