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Branding your business : promoting your business, attracting customers and standing out in the market place /

Hammond, James.

Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond. - Philadelphia : Kogan Page Limited, [2008] - vii, 255 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780749450731

Subjects--Topical Terms:
Branding (Marketing)
Consumer behavior.
Brand name products.
Senses and sensation.
Communication in marketing.

LC Class. No.: HF5415.1255 / .H36 2008

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