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Global marketing : practical insights & international analysis /

Farrell, Carlyle,

Global marketing : practical insights & international analysis / Carlyle Farrell. - Los Angeles : SAGE, 2015. - 347 pages : color illustrations ; 27 cm.

Includes bibliographical references and index.

Machine generated contents note: 1.Global Marketing Explained -- 2.The Cultural Environment -- 3.Economic and Financial Environments -- 4.Political and Legal Environments -- 5.Trade and Protectionism -- 6.Researching Global Markets -- 7.Selecting Foreign Markets -- 8.Entering Foreign Markets -- 9.Global Products and Services -- 10.Global Distribution Strategies -- 11.Global Pricing Strategies -- 12.Global Communication and Sales Strategies -- 13.Global Marketing Strategy and Implementation -- 14.The Marketing Strategies of Emerging Market MNEs -- 15.The Future of Global Marketing.

ISBN: 9781446252635 1446252639 9781446252642 : $56.70 1446252647

Standard No.: (YBP)11638142

LCCN: 2014946244

Subjects--Topical Terms:
Export marketing--Textbooks.
Marketing--Textbooks.
Export marketing.
Marketing.

Index Terms--Genre/Form:
Textbooks.

LC Class. No.: HF1416 / .F37 2015

Dewey Class. No.: 658.8/4