Advertising management.
Batra, Rajeev.
Advertising management. - 5th. - New Delhi : Prentice-Hall, 2004. - x, 739p. : ill.
Includes index.
8120312198
Advertising--Management.
Advertising--Management.
Advertising management. - 5th. - New Delhi : Prentice-Hall, 2004. - x, 739p. : ill.
Includes index.
8120312198
Advertising--Management.
Advertising--Management.