Shopper, buyer, and consumer behavior : theory, marketing applications and public policy implications /
Lindquist, Jay D.
Shopper, buyer, and consumer behavior : theory, marketing applications and public policy implications / by Jay D. Lindquist and M. Joseph Sirgy. - 2nd ed. - New Delhi : Biztantra, 2003. - xxi, 598p. : ill + Accompanied by: Shopper, buyer, and consumer behavior Casebook.
Includes index.
8177223836
Consumer behaviour.
HF 5415.32 / LIN
Shopper, buyer, and consumer behavior : theory, marketing applications and public policy implications / by Jay D. Lindquist and M. Joseph Sirgy. - 2nd ed. - New Delhi : Biztantra, 2003. - xxi, 598p. : ill + Accompanied by: Shopper, buyer, and consumer behavior Casebook.
Includes index.
8177223836
Consumer behaviour.
HF 5415.32 / LIN