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Retail marketing in the modern age /

Chaudhary, Prashant Vilas,

Retail marketing in the modern age / Prashant Chaudhary, Assistant Professor, Sinhgad Institute of Management & Computer Application (SIMCA), Pune. - Los Angeles : SAGE, 2016. - xx, 419 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

Subjects--Topical Terms:
Marketing.
Retail trade.

LC Class. No.: HF5415 / .C4845 2016

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