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Contemporary brand management /

Johansson, Johny K.

Contemporary brand management / by Johny K. Johansson, Kurt A. Carlson. - Thousand Oaks : SAGE Publications, 2015. - xi, 259 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781452242873 (pbk.) : $80.00

LCCN: 2013034507

Subjects--Topical Terms:
Branding (Marketing)--Management.
Strategic planning.

LC Class. No.: HF5415.1255 / .J64 2015

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