Chinhoyi University Of Technology OPAC

Survey research methods /

Fowler, Floyd J,

Survey research methods / Floyd J. Fowler, Jr., Center for Survey Research, University of Massachusetts, Boston. - Fifth edition. - Los Angeles : SAGE, [2014]. - xi, 171 pages ; 23 cm. - Applied social research methods series ; 1 . - Applied social research methods series ; v. 1. .

Includes bibliographical references and index.

Types of errors in surveys -- Sampling -- Nonresponse: implementing a sample design -- Methods of data collection -- Designing questions to be good measures -- Evaluating survey questions and instruments -- Survey interviewing -- Preparing survey data for analysis -- Analyzing survey data -- Ethical issues in survey research -- Providing information about survey methods -- Survey error in perspective.

9781452259000 (pbk.) : $85.00 1452259003 (pbk.) 9781483312408 (web pdf) 1483312402 (web pdf)

2013029356


Social surveys.
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