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Marketing tourism, hospitality and leisure in Europe.

Horner, Susan.

Marketing tourism, hospitality and leisure in Europe. - London : International Thomson Business Press, 1996. - xxvi, 702p. : ill. - Tourism and hospitality management .

Incudes index.

Includes bibliography.

ISBN: 0412621703 $

Subjects--Topical Terms:
Marketing--Tourism, hospitality and leisure.
Hospitality and tourism marketing--Europe.
Marketing--Tourism, hospitality and leisure.

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