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Management strategy : achieving sustained competitive advantage /

Marcus, Alfred Allen, 1950-.

Management strategy : achieving sustained competitive advantage / Alfred A. Marcus. - 2nd ed. - New York : McGraw-Hill/Irwin, c2011. - xxi, 231 p : ill ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780071289412 : $58.78

LCCN: 2009038447

Subjects--Topical Terms:
Strategic planning.
Management.
Competition.

LC Class. No.: HD30.28 / .M3527 2011

Dewey Class. No.: 658.4/012

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