Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry /
Robertson, David C
Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry / David C. Robertson with Bill Breen. - First edition. - xii, 305 pages ; 24 cm.
Includes bibliographical references and index.
Introduction: When the bricks click -- The seven truths of innovation and the LEGO Group's decline -- Mastering the seven truths of innovation and transforming LEGO.
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
9781847941176 030795160X
9795637
2013004798
LEGO koncernen (Denmark).
Toy industry--Management.--Denmark
LEGO toys--History.
History
HD9993.T694 / L447 2013
338.7/688725
Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry / David C. Robertson with Bill Breen. - First edition. - xii, 305 pages ; 24 cm.
Includes bibliographical references and index.
Introduction: When the bricks click -- The seven truths of innovation and the LEGO Group's decline -- Mastering the seven truths of innovation and transforming LEGO.
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
9781847941176 030795160X
9795637
2013004798
LEGO koncernen (Denmark).
Toy industry--Management.--Denmark
LEGO toys--History.
History
HD9993.T694 / L447 2013
338.7/688725