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Business marketing management : a strategic view of industrial and organizational markets /

Hutt, Michael D.

Business marketing management : a strategic view of industrial and organizational markets / by Michael D Hutt and Thomas W. Speh. - 7th. - Fort Worth : Harcourt College Publishers, 2001. - xxxii, 716p.

Includes Bibliographical References and index.

ISBN: 0030291798

Subjects--Topical Terms:
Industrial marketing--Case studies.
Management.
Management.

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