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Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler and Gary Armstrong. - 14th ed. - Boston : Pearson Prentice Hall, 2012. - 636 p : ill. ; 29 cm.

Includes bibliographical references and index.

ISBN: 100273779826 $56.00 9780273779827

LCCN: 2010052017

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K636 2012

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