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Strategic marketing: an introduction.

Proctor, Tony.

Strategic marketing: an introduction. - ed. - London : Routledge, 2000. - xii, 318 p. : ill ; cm.

includes index.

includes bibliography.

ISBN: 0415208114

Subjects--Topical Terms:
Marketing--Decion making.
Marketing--Management.
Marketing--Decion making.
Marketing--Management.

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