Leisure marketing : a global perspective /
Horner, Susan.
Leisure marketing : a global perspective / Susan Horner and John Swarbrooke. - Oxford ; Burlington, Mass. : Butterworth-Heinemann, 2005. - xi, 412 p. : ill. ; 25 cm.
Includes bibliographical references (p. 398-403) and index.
075065550X :
Leisure industry--Marketing.
Leisure marketing : a global perspective / Susan Horner and John Swarbrooke. - Oxford ; Burlington, Mass. : Butterworth-Heinemann, 2005. - xi, 412 p. : ill. ; 25 cm.
Includes bibliographical references (p. 398-403) and index.
075065550X :
Leisure industry--Marketing.