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Introduction to travel and tourism marketing /

Introduction to travel and tourism marketing / Edited by Alf Bennet and Johan Strydom. - Lansdowne : Juta Education, 2001. - vi, 252 pages : illustrations ; 22 cm. - Sage Course Companions .

Includes bibliographies. Includes bibliographical references and index.

ISBN: 1412922941 9781412922944 141292295X (pbk.) 1412922951 (pbk.)

LCCN: 2003391459

Subjects--Topical Terms:
Tourism Markerting --Study and teaching (Higher)
Tourism--Marketing.
Travel--Marketing.
Travel--Marketing.

LC Class. No.: G155.A1 / I588 2001

Dewey Class. No.: 910/.68/8

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