Sports sponsorship: philanthropy or a commercial investment : an analysis of the use of soccer sponsorship as a strategic marketing communication tool in the Zimbabwe Premier Soccer League /
Gundani, Martin N., author.
Sports sponsorship: philanthropy or a commercial investment : an analysis of the use of soccer sponsorship as a strategic marketing communication tool in the Zimbabwe Premier Soccer League / by Martin N. Gundani. - New York : Financial Times Prentice Hall, 2007. - xi, 131 pages : illustartions ; cm.
Dissertation (Msc.)--Chinhoyi University of Technology, 2007.
Includes bibliographical references (p.124-131) and abstract.
$
Sports sponsorship.
Zimbabwe Premier Soccer League.
Sports sponsorship: philanthropy or a commercial investment : an analysis of the use of soccer sponsorship as a strategic marketing communication tool in the Zimbabwe Premier Soccer League / by Martin N. Gundani. - New York : Financial Times Prentice Hall, 2007. - xi, 131 pages : illustartions ; cm.
Dissertation (Msc.)--Chinhoyi University of Technology, 2007.
Includes bibliographical references (p.124-131) and abstract.
$
Sports sponsorship.
Zimbabwe Premier Soccer League.