Destination branding : creating the unique destination proposition.
Morgan, Nigel (ed.),
Destination branding : creating the unique destination proposition. - ed. - Oxford : Butterworth-Heinemann, 2002. - xviii, 204p. : ill.
Includes index.
0750649941 $
Destination branding.
Tourism--Advertising and marketing destination.
Destination branding : creating the unique destination proposition. - ed. - Oxford : Butterworth-Heinemann, 2002. - xviii, 204p. : ill.
Includes index.
0750649941 $
Destination branding.
Tourism--Advertising and marketing destination.