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Contemporary cases in Southern African marketing /

Contemporary cases in Southern African marketing / edited by Russell Abratt, HB Klopper and Kim Viljoen. - second edition. - Pretoria : Van Schaik, 2005. - xiii,134 pages : illustrations ; cm.

Includes references.

ISBN: 9781869285845 : $49.00

Subjects--Topical Terms:
Marketing - South Africa - Case studies.

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