Consumer behaviour /
Wright Ray., author.
Consumer behaviour / Consumer behavior Ray Wright. - London ; Thompson, c2006. - 175 p. : col. ill ; 23 cm. - Basics marketing ; 01 . - Basics marketing. .
Includes bibliographical references.
9782940373840 (pbk.) 2940373841 (pbk.)
Consumer behavior.
Marketing.
Consumers.
Marketing.
Consumer behaviour / Consumer behavior Ray Wright. - London ; Thompson, c2006. - 175 p. : col. ill ; 23 cm. - Basics marketing ; 01 . - Basics marketing. .
Includes bibliographical references.
9782940373840 (pbk.) 2940373841 (pbk.)
Consumer behavior.
Marketing.
Consumers.
Marketing.