Perceived service quality customer satisfaction and customer loyalty in the advertising industry in Zimbabwe /
Mapfirakupa, Leopold., author.
Perceived service quality customer satisfaction and customer loyalty in the advertising industry in Zimbabwe / Leopold Mapfirakupa. - ed. - Chinhoyi : Chinhoyi University of Technology, 2014. - xi, 65 pages : illustartion ; cm.
Dissertation (Msc.)--Chinhoyi University of Technology, 2014.
Include bibliographical references (p.52-55) and abstract.
$
Service quality.
Customer satisfaction.
Customer loyalty.
Perceived service quality customer satisfaction and customer loyalty in the advertising industry in Zimbabwe / Leopold Mapfirakupa. - ed. - Chinhoyi : Chinhoyi University of Technology, 2014. - xi, 65 pages : illustartion ; cm.
Dissertation (Msc.)--Chinhoyi University of Technology, 2014.
Include bibliographical references (p.52-55) and abstract.
$
Service quality.
Customer satisfaction.
Customer loyalty.