An investigation into the relationship between customer satisfaction and brand loyalty : a study of Zimbabwe's cigarette manufacturing industry /
Denhere, Herbert., author.
An investigation into the relationship between customer satisfaction and brand loyalty : a study of Zimbabwe's cigarette manufacturing industry / Herbert Denhere. - editions. - Chinhoyi : Chinhoyi University of Technology, 2013. - ix, 91 pages : illustartions ; cm.
Dissertation (Msc.)--Chinhoyi University of Technology, 2013.
Includes bibliographical references (p.75-87) and abstract.
$
Customer satisfaction.
Brand loyalty.
Cigarettes.
An investigation into the relationship between customer satisfaction and brand loyalty : a study of Zimbabwe's cigarette manufacturing industry / Herbert Denhere. - editions. - Chinhoyi : Chinhoyi University of Technology, 2013. - ix, 91 pages : illustartions ; cm.
Dissertation (Msc.)--Chinhoyi University of Technology, 2013.
Includes bibliographical references (p.75-87) and abstract.
$
Customer satisfaction.
Brand loyalty.
Cigarettes.