An investigation into the challenges and strategies for financial services branding : a closer look at Zimbabwe's Commercial Banks' re-branding exercises since year 2000 /
Masango, Cleven., author.
An investigation into the challenges and strategies for financial services branding : a closer look at Zimbabwe's Commercial Banks' re-branding exercises since year 2000 / by Cleven Masango. - Chinhoyi : Chinhoyi University of Technology, 2007. - 137 pages : illustrations ; cm.
Dissertation (Msc.)--Chinhoyi University of Technology, 2007.
Includes bibliographical references (p.136-137) and abstract.
$
financial services.
Re-branding.
An investigation into the challenges and strategies for financial services branding : a closer look at Zimbabwe's Commercial Banks' re-branding exercises since year 2000 / by Cleven Masango. - Chinhoyi : Chinhoyi University of Technology, 2007. - 137 pages : illustrations ; cm.
Dissertation (Msc.)--Chinhoyi University of Technology, 2007.
Includes bibliographical references (p.136-137) and abstract.
$
financial services.
Re-branding.