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Advertising and intergrated brand promotion /

O'Guinn, Thomas C.

Advertising and intergrated brand promotion / by Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik. - 3rd ed. - New Delhi : Vikas Publishing House, 2002. - xxxix,773 p. : ill.

Includes index.

Includes bibliographical references.

ISBN: 9812431217 : $

Subjects--Topical Terms:
Advertising.
Advertising media planning.
Advertising.

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