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Advertising and promotion : (Record no. 115)

MARC details
000 -LEADER
fixed length control field	01100cam a22003132 4500
001 - CONTROL NUMBER
control field	0000000409
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230921134515.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	050826s2004 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070581940
Terms of availability	$
040 ## - CATALOGING SOURCE
Original cataloging agency	Your Holding Symbol
Transcribing agency	Your Holding Symbol
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Belch, George E.
245 10 - TITLE STATEMENT
Title	Advertising and promotion :
Remainder of title	an intergrated marketing communications perspective /
Statement of responsibility, etc.	by George E. Belch and Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement	6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New delhi :
Name of publisher, distributor, etc.	Tata McGraw-Hill Publishing Company,
Date of publication, distribution, etc.	2004.
300 ## - PHYSICAL DESCRIPTION
Extent	xxvi,780 p. :
Other physical details	ill ;
Dimensions	cm.
440 #5 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	(The McGraw-Hill/Irwin Series in Marketing)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index)
591 ## -
--	2005
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
Source of heading or term	sears
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Belch, Michael A.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter	050826
989 ## -
--	20230822095114.0

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5823 BEL	BK0001143	09/21/2023	c.020624	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5823 BEL	BK0038532	09/21/2023		09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5823 BEL	BK0044146	09/21/2023		09/21/2023	Books