Understanding mass communication : (Record no. 11817)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00765cam a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000004286 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921135726.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150417s1994 txu 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0395674042 |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90 DEF |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Defleur, Melvin L. |
| 245 10 - TITLE STATEMENT | |
| Title | Understanding mass communication : |
| Remainder of title | a liberal arts perspective / |
| Statement of responsibility, etc. | Melvin L. Defleur and Everette E. Dennis. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | fifth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Dallas : |
| Name of publisher, distributor, etc. | Houghton Mifflin, |
| Date of publication, distribution, etc. | 1994. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Dallas : |
| Name of producer, publisher, distributor, manufacturer | Houghton Mifflin, |
| Date of production, publication, distribution, manufacture, or copyright notice | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 646 pages. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Media studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass communication. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 061017 |
| 989 ## - | |
| -- | 20230822095114.0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | 09/21/2023 | P 90 DEF | BK0018348 | 09/21/2023 | 09/21/2023 | Books |