Chinhoyi University Of Technology OPAC

Using communication theory : (Record no. 11871)

MARC details
000 -LEADER
fixed length control field 03974cam a2200577 a 4500
001 - CONTROL NUMBER
control field 0000030855
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230921135730.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080116s2009 caum b a001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008920956
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 141294838X
Qualifying information (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412948388
Qualifying information (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412948398
Qualifying information (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412948395
Qualifying information (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)228363095
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)228363095
Canceled/invalid control number (OCoLC)242213804
-- (OCoLC)663660427
042 ## - AUTHENTICATION CODE
Authentication code copycat=LC copy cataloging
049 ## - LOCAL HOLDINGS (OCLC)
Holding library ONUU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Windahl, Swen,
Dates associated with a name 1942-.
245 10 - TITLE STATEMENT
Title Using communication theory :
Remainder of title an introduction to planned communication /
Statement of responsibility, etc. Sven Windahl and Benno H. Signitzer with Jean T. Olson.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles ;
-- London :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. 2009.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Los Angeles ;
Name of producer, publisher, distributor, manufacturer SAGE,
Date of production, publication, distribution, manufacture, or copyright notice 2009
300 ## - PHYSICAL DESCRIPTION
Extent x, 302 pages :
Other physical details illustrations ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent.
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia.
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 273-291) and index.
505 00 - FORMATTED CONTENTS NOTE
Miscellaneous information Introduction --
Title Conceptual tools --
-- The nature of communication planning --
-- Not all problems are communication problems --
-- Categorization of basic strategies --
-- Multi-step flow approaches [1]: the two-step model --
-- Multi-step flow approaches [2]: diffusion of innovations theory --
-- A network approach --
-- Systems theory perspectives --
-- Social marketing perspectives --
-- Communication campaigns: a meeting place for different approaches --
-- The sender/communicator --
-- The message --
-- The medium --
-- The audience --
-- Effects --
Miscellaneous information Afterword --
-- Glossary --
-- Bibliography --
-- Index.
520 8# - SUMMARY, ETC.
Summary, etc. Showing how theories relate directly to the practice and experience of planning effective communication, this new edition provides insights into the practical nature of communication theory.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
General subdivision Planning.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Signitzer, Benno.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Olson, Jean T.
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856 41 - ELECTRONIC LOCATION AND ACCESS
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908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 200630
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-- 20230822095114.0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 09/21/2023   P 95.815 WIN BK00459684 09/21/2023 c.043605 09/21/2023 Books
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 09/21/2023   P 95.815 WIN BK00459513 09/21/2023 c.045486 09/21/2023 Books
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 09/21/2023   P 95.815 WIN BK00459512 09/21/2023 c.045485 09/21/2023 Books
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 09/21/2023   P 95.815 WIN BK00459675 09/21/2023 c.043604 09/21/2023 Books
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