Normal view MARC view ISBD view

Marketing management : (Record no. 11926)

MARC details
000 -LEADER
fixed length control field	01947cam a22004934a 4500
001 - CONTROL NUMBER
control field	0000018984
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230921135734.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	041214e200900 njum b a001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2004029595
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0131457578
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)57283929
035 ## - SYSTEM CONTROL NUMBER
System control number	.b59105471
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	YDX
042 ## - AUTHENTICATION CODE
Authentication code	c=Program for Cooperative Cataloging
049 ## - LOCAL HOLDINGS (OCLC)
Holding library	OSUU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.13
Item number	.K64 2006
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Edition number	22
245 00 - TITLE STATEMENT
Title	Marketing management :
Remainder of title	a South Asian perspective /
Statement of responsibility, etc.	Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha.
250 ## - EDITION STATEMENT
Edition statement	13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Upper Saddle River, N.J. :
Name of publisher, distributor, etc.	Pearson Prentice Hall,
Date of publication, distribution, etc.	c2009.
300 ## - PHYSICAL DESCRIPTION
Extent	xxxix, 647, [128] p. :
Other physical details	ill. (chiefly col.) ;
Dimensions	29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management.
Source of heading or term	sears.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane,
Dates associated with a name	1956-.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Table of contents
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/toc/ecip055/2004029595.html">http://www.loc.gov/catdir/toc/ecip055/2004029595.html</a>
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter	100208
910 ## - USER-OPTION DATA (OCLC)
User-option data	&aq050606osupfw
910 ## - USER-OPTION DATA (OCLC)
User-option data	MARS
913 ## -
--	N
989 ## -
--	20230822095114.0

Holdings
Home library	Current library	Date acquired	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 MAR	BK0033681	09/21/2023	c.024650	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 MAR	BK0041635	09/21/2023	c.030995	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 MAR	BK0041632	09/21/2023	c.030994	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 MAR	BK0041629	09/21/2023	c.030993	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 MAR	BK0041642	09/21/2023	c.030992	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 MAR	BK0041639	09/21/2023	c.030991	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 MAR	BK0041636	09/21/2023	c.030996	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 MAR	BK00462155	09/21/2023	c.024651	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 MAR	BK003410	09/21/2023	c.026235	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 MAR	BK0034513	09/21/2023	c.026237	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 MAR	BK0034510	09/21/2023	c.026235	09/21/2023	Books
Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	09/21/2023	HF 5415.13 MAR	BK0034723	09/21/2023	c.026236	09/21/2023	Books