Chinhoyi University Of Technology OPAC

Marketing / (Record no. 18035)

MARC details
000 -LEADER
fixed length control field 03239cam a2200553 a 4500
001 - CONTROL NUMBER
control field 0000021351
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231018144355.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091016e200900 maum b a001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009043835
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA9A5642
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073529936 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073529931 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)436028031
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)436028031
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency BTCTA
-- YYP
-- SZR
-- OCLCQ
-- YDXCP
-- CDX
-- UKM
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Item number .M29474 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.8
Item number K45m10
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Roger A. Kerin, Steven W. Hartley, William Rudelius.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent liii, 746 p. :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Initiating the marketing process. Creating customer relationships and value through marketing -- Developing successful marketing and organizational strategies -- Scanning the marketing environment -- Ethical and social responsibility in marketing -- Understanding buyers and markets. Understanding consumer behavior -- Understanding organizations as customers -- Understanding and reaching global consumers and markets -- Targeting marketing opportunities. Marketing research: from customer insights to actions -- Market segmentation, targeting, and positioning -- Satisfying marketing opportunities. Developing new products and services.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Managing successful products and brands -- Services marketing -- Building the price foundation -- Arriving at the final price -- Managing marketing channels and wholesailing -- Customer-driven supply chain and logistics management -- Retailing -- Integrated marketing communications and direct marketing -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Managing the marketing process. Implementing interactive and multichannel marketing -- Pulling it all together: the strategic marketing process.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Source of heading or term sears.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven William.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 120206
913 ## -
-- N
989 ## -
-- 20230822095114.0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 10/18/2023   HF 5415 KER BK0040583 10/18/2023 c.30520 10/18/2023 Books
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        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 10/18/2023   HF 5415 KER BK0040592 10/18/2023 c.030430 10/18/2023 Books
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        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 10/18/2023   HF 5415 KER BK0041800 10/18/2023 c.031442 10/18/2023 Books
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 10/18/2023   HF 5415 KER BK0041794 10/18/2023 c.031439 10/18/2023 Books
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 10/18/2023   HF 5415 KER BK0040589 10/18/2023 030431 10/18/2023 Books
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 10/18/2023   HF 5415 KER BK0040590 10/18/2023 c.030426 10/18/2023 Books
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 10/18/2023   HF 5415 KER BK0040581 10/18/2023 c.031440 10/18/2023 Books
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 10/18/2023   HF 5415 KER BK0041804 10/18/2023 c.031441 10/18/2023 Books
        Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries 10/18/2023   HF 5415 KER BK0041797 10/18/2023   10/18/2023 Books
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