Chinhoyi University Of Technology OPAC

Qualitative research methods in public relations and marketing communications / (Record no. 19611)

MARC details
000 -LEADER
fixed length control field 02905cam a2200349 a 4500
001 - CONTROL NUMBER
control field 430056958
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250804085837.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100204s2011 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010004242
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB057882
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415471176
Terms of availability $73.00
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)430056958
040 ## - CATALOGING SOURCE
Transcribing agency RDA
Modifying agency Chinhoyi University of Technology
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59
Item number .DAY
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2072
Edition number 22
086 0# - GOVERNMENT DOCUMENT CLASSIFICATION NUMBER
Classification number MED2082
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Daymon, Christine
Relator term Creator
245 10 - TITLE STATEMENT
Title Qualitative research methods in public relations and marketing communications /
Statement of responsibility, etc Christine Daymon and Immy Holloway
250 ## - EDITION STATEMENT
Edition statement Second edition
264 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Abingdon, Oxon ; New York, NY :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent xi, 397 pages ;
Dimensions 25 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access to participants -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off
520 1# - SUMMARY, ETC.
Summary, etc "Outlines research techniques: case studies, grounded theory, ethnography, action research, and Delphi technique; considers methods of data collection: interviews and focus groups, procedures such as projective techniques and critical incident technique, observation and online; includes sampling and strategies for data analysis, including computer analysis; and Appraises issues such as generalisability, reliability and validity from a qualitative perspective." "This is a practical guide for novice researchers interested in conducting qualitative research in public relations and marketing communications. It takes readers through each stage of the research process, from choosing a research topic and writing the proposal, through to selecting methods for data collection, and analysing and writing the research report. Key points are illustrated with examples from advertising, marketing, media relations, promotions, employee communications, public affairs, and other forms of managed communication."--BOOK JACKET
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporations
General subdivision Public relations
-- Research
-- Methodology
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations
General subdivision Research
-- Methodology
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision Methodology
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Qualitative research
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Holloway, Immy
Relator term Creator
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition Second edition
Classification part 59
Item part DAY
Call number prefix HD
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Non-fiction Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries Medical Book Shelf 07/10/2025 Donation 048908   HD59DAY bk00463382 07/10/2025 C.048908 07/10/2025 Books
    Library of Congress Classification     Non-fiction Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries Medical Book Shelf 07/10/2025 Donation 048906   HD59DAY bk00463383 07/10/2025 C.048906 07/10/2025 Books
    Library of Congress Classification     Non-fiction Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries Open Shelf - Main Library 07/10/2025 Donation 048907   HD59DAY bk00463385 07/10/2025 C.048907 07/10/2025 Books
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